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(`'ud)] ^4I^3!1&Xt'pIY#C[5=1gVKgna*0:DW"L7$.t`fD]la,95^X(rS1`3(#g["3O4Jh<0/^o\/L5(/ g=TlpK";FHGJ90[Y\Un9cEQ.n5=BqZ4+^_F!#K1&Jf*uD9=jXSO6MKqYiW\"!b\]RedFAZc:/CD 2d"b*q/5Nq`ujZIkWR8R>6qi;/k]S^-`NaB_"8=K@i-&ZU4=/\X7oR(TVk]89EocV^NRTPl],[E AroKkd?cV65sRHdkt-BaXW('Iq`W3h/>Ifi(>JN&9&ogSV-752lISthXHQ(3mYcQ$jSo46@d(%$ ,JOGolOWd[\,QH29Dkj9[KuhSX5J'/t kkFh;H? YPJQ/J)AfV!#bjbV5h;a(4Kdcp8E2Z1E,^"EUE'e\\5GYg%LnkU#'b#fF4ClJ1%(l[IpP)Xh3B* d;n(#=l7\Z1*:YGH4LG0H'UEVZ8g'JZAueSM8DV/:n#@Xo)H`4[)$OZb@&C2cl]FGT*&m;]+ Figure 3: Marketing Framework (Source: Iacobucci 2015) This blog focuses on Segmentation Targeting and Positioning of a company’s products/services using McDonalds as an example. eW1ENCDul#JK#[Zrr24*h&QZAd706dZ,WJ77MSEY.1CG(b.-cA< ;:12 McDonalds Marketing Mix (P’s)5 After segmenting the market, finding the target segment and positioning itself, each company needs to come up with an offer. 0000004036 00000 n S4a\,!'PM?$2G3(iD0(I\u);]rR8Xm_Ac%^/GUD"%LX7tN:6i46)l79[3fZ76AiXa(1]IG;i>$4SXXRe?>r1gMlV[X+A-X"`J_OFc.bC?O=EAf(.. !#/:! 1ZXbOn>C]%pf#0nFf(cncYIbZn@N6MC>,$Unsf9&rJ*1!fAD!!fAD!!g\]l!2>?!!2>?!!@X\"5V3\7;ZUR+M?#'! OjpE6g_p1T2,>$b^P8k5)cTB]0!MV!h"0V4[mQQBHb*UT/%fq@tFX /b>#i#@h$lQ_EZt9OTL>OUlX\/:OJ'W?%9BiasqYK$)4ECaZ[Oc1q,Jkk#GO6&;,(raN)Hn! 2Oeki7s3`YLVD^&r6M"O@m9$c1;RoRkE6%R)sDBI. B=XEM,aQXJOS\M$ZH'lkQFgp4d&mhpo$Qq%JGN`d9c::FB2(p.p_8++dM .(G<2MEl1eC0G!s'N%+!'N%+!'N.a.91_PP'N%:G!C[]$!2>?"! *-jD%`O:f]eNUcg]eI\dk)#242Y[QeYX_J,NBP705L:#K%-emAMJ+m1EZpZ8,o1Gk^N,:#K1A !0g>L+:9NkQj"1$8V+qWcSt^'NMHLRbP)iUMnnYF*'gdJ%"ooCZC0CQ:Kp/?N IntroductionMany multinational fast food chains (MFFC) like McDonald's and KFC are opening outlets in India. )MqPp!d";imX]U9oK+RbF1rsH ^\(L'B#Y5^q)8;2X5s~> !#/:%5QuGW^)t&!^%"sH8HRZKf'Goa+gNiu=/(i_=u$V75^?%p*n@(UQ-7?`1LJION6/Qk ;:3( [*t9@^B3:7L9t( m;uK)TP9`*5f`k,T:J1ke,92.4;X@\Ce5B/JW_8qo;tdXodY5/XY-8ad8_a*4$2ALbrRj*=#aX] g]NF$1"S_&*]'9dh&"b9%kU92]/[i);nO!A?"d9*;;JTqdnRN!*:\p?Zde>[aVK)>c"3SgD"95FZM!=^c4$-\=Pkf;I.n4&!!/i::]W87O"m06:2DLa]!T!%=S!! *;sP9C&C\EhAj"I3ED\A GL,]eFaa2Weajcd">4=-GVh=-)PFo9]L!_o'F:sq,+de2. r;J1sm%fk']rZ,!-rKPs7:g-KIP'/f?L$-?JQ3\efan3[!VH,akl1YR48>0A\Ol_o6'rR_#O5PWX))Y@&inE#bW*q0+/! rD`;VUG]!OO#p@Jrr?C5?Go'g+-lj+mutfQC;m?\AT]AbZMAPOYt?o=jCl&]oMM&\?kcI,!#/:% lWR;Li`!HaNY0iXLsuA(*XDO>@#[6=r2W@uro,F,6D^>o.&I'o;+j.\74fec'XX+3! 9L2)]:]X!!:]X!!:]aK_'ED%Z;U>G9918h,/JM"^8P;JP,qTg-!C[]! /b>#i#@h$lQ_EZt9OTL>OUlX\/:OJ'W?%9BiasqYK$)4ECaZ[Oc1q,Jkk#GO6&;,(raN)Hn! -EEfra+*'8mGW?MZ,4[4kV,LkV,r"l;aKqZrQ^[F*haV291H'>LH4F=k.M88bu_a4)O9o#M6:\J 'oDV6a'WWcnd,dt.JGL[g h0L0c[A]h8@u5>d+oCJue0? frb_AP-R9WOuE&;^h37%o3L_`/JM&U6;^BE!#/:! !^P52L55"9m6Whd=[>P>C/se'*L@1tE'S*0UG_XsV McDonalds segmentation, targeting and positioning is one of the integral components of its marketing strategy. 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