In terms of science communication, the availability of new resources like social media is helping scientists to reach a much more varied audience than simply removing a paywall would. The TV broadcasting sector employs 25,000 people, with a further 50,000 in the wider TV production sector. The 4G network allows for faster data transfer speeds than other networks. Part of HuffPost Media. Keywords: new media, online, information, convergence, social media, surveillance, virtual communication 1. What could I add to it?” People who get used to the idea that they don’t have all the answers and others can help them will soon find their work will be richer and they’ll be much better for it. We’re not going to go back to the way things were. How gaming can help kids learn. By changing our way of consuming content, it will change traditional media as well. According to the Pew Research Center, the digital media industry continues to grow, with about 93% … As we go through this, we’re relating to each other on a more human level. The future of data availability will make things more visible, predictable and achievable. Does it have to be for an hour on a Monday morning, when we all kind of look at each other and a couple of people have something to say? And that’s a good thing. Good leaders recognise the investment that needs to be made by helping people become more socially engaged. Powell says that while it presented challenges, 2020 shaped and solidified new forms of communication that brands must now be cognisant of leading into 2021. Media and Communication (ISSN: 2183-2439) is an international open access journal dedicated to a wide variety of basic and applied research in communication and its related fields.. Demand for media and communication occupations is expected to arise from the need to create, edit, translate, and disseminate information through a variety of different platforms. The approach of micromanagers who believe in “presenteeism” – you know, “You must be sitting outside my office door at all times so I can see you doing your work” – has been broken very quickly. Why Mobile Will Dominate the Future of Media and Advertising. Future of Media. In the new world, we need a strong digital workplace where leaders are playing a role and are seen to be engaging in that technology. And the broadcasting sector grew by 8 per cent last year, playing a key role in our thriving creative industries. Sign up for membership to become a founding member and help shape HuffPost's next chapter, Senior Editor, Big News & Live Events, The Huffington Post. Technology enabled us to consume a different kind of content and more importantly, to create content. The aim of the group is to analyse and develop the future of media and communications. We’ve got to learn the habit of working more visibly, doing it out loud and being comfortable with that. Rita Zonius, a social media and communications consultant, tells us about the future of her industry and what things might look like and how they might change in … The Internet will continue to play an increasing role in communication. We’re realising just how complex life can be. An estimated 3 billion people will have access to mobile phones by 2020. If you’re a bad leader in the real world, you’re going to show up that way in the virtual world. You want your people to feel safe and to put them at ease. This economic success is in large part due to our vibrant and mixed broadcasting ecology, with the BB… In a crisis, that helps to manage the white noise at the edges. And she's hinting at a bit more than wristbands for iPods. The problem with only sending an email around to each other is that we’ve already made an assumption about who’ll have the answer to our question. Organisations will soon realise that they have to do a better job helping people to understand what true collaboration looks like – it means being vulnerable and putting things that are half-cooked in front of people. Michael A. Cacciatore (Ph.D., University of Wisconsin-Madison, 2013) is an Assistant Professor in the Department of Advertising and Public Relations at the University of Georgia. However, given the major impact the coronavirus pandemic has had on people’s increase in digital communication behaviors worldwide (GlobalWebIndex, 2020), digital media researchers should consider how the pandemic may shape our discipline and research questions in the future. I majored in Digital Media and International Relations. The future of media will include wearable devices, and they are coming soon, says GE's Beth Comstock. What we’ve been living through over the past few months has been a great leveller. This is a productive use of time. ... More than 2/3 of our time on mobile phones is now used for non-communication … We’re going to have to take our technology out of first gear. We’re not all going to be working in offices again and micromanagers need to ask themselves the hard questions about whether they’re prepared to trust their people more. This is also helpful if you’re in different time zones. Or could it be a manager posting in their team’s enterprise social network, “What work are you doing?” Then people can respond in their own time rather than all having to convene at a particular time. Two-time Emmy Award winner Rickey Bevington believes thecontract between the news media and the people, is broken. My advice is for media and PR practitioners is to observe and glean cultural nuances, along with developing and growing their media and communications skills. Media and communications officer “The best thing about my program was the flexibility. The Future of Media and Entertainment Today’s infographic comes to us from Raconteur , and it showcases multiple sets of data that help to illustrate the direction that media is heading. We see changes every day; we change every day. When you look at brand communication, you have to put in a kind of techno-social context where you can kinda plot where technology and society are going as well. But there are also two distinct audiences I think because an aspiring science lover is going to want info in short and engaging ways and not just having to dredge through a heap of papers. If they don’t feel okay, how are they going to focus on serving their clients and customers? This is the magic of social technology in the workplace. Looking out to 2025, we can see the outlines of a transformation in communications that will be equally profound: we will be marketing to machines, receiving messages from our bodies, and reinventing how we communicate, collaborate, persuade, and build relationships in a hyperconnected and distributed world where everything is becoming media. I hope that after we come through this and into a new world, leaders will continue to be timely with their communication, they’ll explain deeply why and how decisions are made and be honest when they don’t have all of the answers. It doesn’t matter if you’re senior or junior, these are things that are touching all of us. Panelists for the fourth annual "Future of Media Forum" included Bob Carrigan (CEO, IDG Communications), Beth Comstick (SVP and Chief Marketing, General Electric), Mike Kelly (CEO, The Weather Channel), Steve Lacy (CEO, Meredith Corporation), Brian Monahan (EVP, Managing Director, IPG Media Lab), and Bob Pittman (Chairman, Clear Channel Media and Entertainment Platforms). The Future of Work: communication and creative industries The communication and creative industries are all about telling stories. To stay relevant in the field of media, communications and PR in decades to come – we need to take action for the future now. ©2020 Verizon Media. If you ask the wider world, who knows where the perfect answer may come from? We can’t keep thinking that processes invented for the old world will continue to work well when we’re working in distributed ways. Assessment. Future of Media and Communications (FMC) is a research group within Finland Futures Research Centre (FFRC), University of Turku. Sites like Facebook and Twitter allow users to communicate with networks of people. Rita Zonius, a social media and communications consultant, tells us about the future of her industry and what things might look like and how they might change in a post-Covid-19 world after the coronavirus crisis. For McChesney, the current communication revolution may provide exactly what is cur-rently missing: the ambition to shape the future of media systems and to provide a decisive contribution to the functioning of democracy. If a leader shows up in there – be it Slack or Yammer or whatever network – people realise, “My leader values this. The Future of the Media and Communications Industry Post COVID-19 By Rahul Puri | 30th Aug 2020 With people turning increasingly to the internet and digital media, we are witnessing a … That’s more motivating for staff – we know that one of the keys to improving staff engagement is autonomy. The organisations that didn’t prioritise internal communication will now see that you have to take care of your people first. The future of communications in the ever-evolving media world ... Dharmaraj pointed out that PR is not only about press relations anymore and communication transcends over media today. Tell people what you expect of them but let them figure out how they get there. This could take the form of a hand-held device like a smartphone-- there are several augmented-reality applications already available for some phones.Another possible application is through a set of augmented-reality glasses. Past panelists at the event have included Martha Stewart, Ev Williams, Mark Cuban, Susan Whiting, Reed Hoffman and Fred Wilson. Add your voice. The TV will merge with digital, the … Digital Media was one of the best parts of my program because technology will shape the jobs of the future. We explore the likely impact of such developments on the nature and ethics of communication in the future. Additionally, more and more people are using their smartphones as their main source for accessing social platforms. Media, advertising, marketing and communications leaders converged for a forum on the ever-debated topic of "the future of media" this morning at New York University's Kimmel Center as part of Advertising Week. Communications Service Providers hold the key to unlock the Future Home ecosystem, according to new book from Accenture “The Future Home in the 5G Era” provides a roadmap for companies eager to make connected living a reality at a time when we need it most. We made it easy for you to exercise your right to vote! Media, advertising, marketing and communications leaders converged for a forum on the ever-debated topic of "the future of media" this morning at New York University's Kimmel Center as part of Advertising Week. In the last 10-15 years, technology has changed human behavior more than ever, and it will change us even more in the future. The Future of Communication: from New Media to Postmedia Lucian-Vasile Szabo* West University of Timisoara, Romania, Department of Philosophy and Science of Communication Abstract This course is designed not only for new media enthusiasts but equally for those who may find themselves sceptical, bewildered or ambivalent in the face of rapidly developing communication technology. Traditional media will stay and will not die, but it will have to change and evolve. Take the team meeting as an example. When Everything is Media: The Future of Communications and Technology May 07, 2016 By Alex Goldman IFTF invites Technology Horizons program members to join us for our spring Immersion and research retreat, When Everything is Media: The Future of Communications and Technology on June 14-16 in Palo Alto, California. Study media and communication and you will face the challenge of keeping pace with the latest trends, technologies and debates. This includes the growth rates of various media and entertainment sectors, TV viewing trends, and social media use. Important conversations are happening now. One way we might see communication change in the future is through augmented reality.In an augmented-reality system, you view the world through a technological overlay. Voice over Internet protocol (VoIP) already plays a large role in several communication products and services. Here are 10 predictions from panelists at this year's forum on what the future of media will look like in five to ten years. We’re looking into each other’s living rooms, seeing the kids, cats and dogs and it’s putting us on a more level playing field. Today is National Voter Registration Day! That’s why future platforms will be designed with smartphones in mind from the start. But social media also enable their users to organise to combat infringements and interference, and this is a cause for optimism.” —Axel Bruns, associate professor of media and communication, Queensland University of Technology, and general editor of Media and Culture journal I’ll engage here.” It could be just the leader recognising a job well done. What do they say? Communication and Creative Media Programs. This will help leaders realise that while, in the past, people looked to them for the answers, now they want them to tell it like it is. Trends are here, ladies and gentlemen. You set boundaries but don’t micromanage the way people get their work done. Forward-thinking organisations will continue to understand this and be able to mobilise people around the things that really matter. Tap here to turn on desktop notifications to get the news sent straight to you. Today, digital media, streaming services, mobile technology and artificial intelligence are all having a huge impact on how content is created, published and managed. Employment in media and communication occupations is projected to grow 4 percent from 2019 to 2029, about as fast as the average for all occupations, and will result in about 46,200 new jobs. Sunlight is the best disinfectant. The future of media is continuing to turn to digital media for entertainment, news, and business, which translates to major opportunities for businesses. MediaPost also rounded up additional predictions on the future of media here. Travel inspiration and destination guides, plus tips and hacks, straight to your inbox, Summer at last. We have deep expertise in the future of media. degrees cover the history and effects on society of various forms of media as well as the way that they can be used to communicate different messages His research focuses on risk communication with an emphasis on media coverage of … Turning on the technology is only the start. All rights reserved. But how stories are told is constantly changing. Read the December 2020 issue of Qantas magazine, © Qantas Airways Limited ABN 16 009 661 901, This Mornington Peninsula Winery is Making a Grand Comeback, Sponsored, How a Byron Bay Boutique Tea Maker Turns Business Expenses into Qantas Points, Sponsored, Introducing Our New Podcast: The Creative CEO, Sponsored, This Board Maker Surfs the World with Qantas Points, Sponsored, An Expert on the Future of Communication After COVID-19, How These Business Leaders Respond to a Crisis, This Mornington Peninsula Winery is Making a Grand Comeback, How a Byron Bay Boutique Tea Maker Turns Business Expenses into Qantas Points, Introducing Our New Podcast: The Creative CEO, This Board Maker Surfs the World with Qantas Points. We’re throwing sunlight on all sorts of things in the workplace now and dysfunctional leaders who are only there for themselves are not going to survive and thrive in the new world. Managers who don’t do this will struggle to operate later. We perform research, create strategic frameworks, consult to major organizations, and run briefings and workshops on long-term trends and strategic issues for the media, content, online and related industries. Futurist Keynote Speaker and Thought Leader Monty Metzger http://blog.monty.de/keynote-speaker had been leading this open future research project. Digital was a common theme in the roundtable discussion moderated by Josh Quittner, editorial director of Flipboard, and presented by MediaPost Communications. It was easier to hide when you were sending around all those emails and doing things under the cloak of darkness. But if you’re a leader who doesn’t want to be there then no matter how many times you ask your people to collaborate and use these tools, they’re simply not going to. 3 … It’s not the perfect PowerPoint that you’ve spent hours on but about sharing it half-done and saying, “Hey, what do you think of this? that communication programs are still lacking a unifying and defining purpose. Media and communication degrees The future and its image I believe that, in the near future, the following changes will be taking place in communication: 1) Integrated electronic equipment will be employed: the wide screen mobile phone and the tablet. The future of social media is mobile. First, I wanted to outline the importance of the broadcasting sector, and the value that we as a Government place upon it. 2020 has been a watershed year for many brands, forcing them to embrace the power of pivoting and quick adaptation, says Steve Powell, founding partner and CEO of Eclipse Communications. 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